As the summer holidays start to fade away and the holidays draw to a close, we have started to turn our attention to the final quarter of the year. Feeling refreshed and energised, this time of year is typically a busy events season and in our latest blog, we wanted to share some of our essential print ideas for your next event.
Whilst Halloween, Bonfire night and (dare we say it!) Christmas may seem in the distant future, before you know it we will be in the midst of the festive season.
If you are a café or farm shop wanting to make the most of seasonal events or you have an exhibition coming up over the next few months, now is an ideal time to plan your promotional and print items needed to make it a success. After all, it’s never too early to start planning!
Below we share our top 5 essential print ideas for your next event, to help make them the best yet:
1. External Signage
We have a number of external signage options available to suit all budgets and spaces. Eye-catching and often interchangeable you can advertise your next event right up to the big day with our pavement swings boards, A-frames, flag banners and so much more. On the day itself, our interchangeable signage solutions mean you can cost-effectively update your signage and even use it for future events. Don’t forget that we can also help in branding up office spaces to ensure that you convey a professional look to welcome your visitors.
Whilst on the smaller side compared to other signage solutions, posters are a handy piece of printing to have around. Cafes, local community centres, charities, boutique hotels and businesses, can easily put up posters to promote your cause or next event. Colourful and full of helpful information, posters should never be underestimated when it comes to advertising an event.
3. Branded Merchandise
Everyone loves a freebie so for any event, branded merchandise is a no-brainer to get your brand out to a wider audience. The key for branded merchandise? Choose something that is colourful, useful and that your audience will use in everyday life. Tote bags, pens, trolley coins, sunglasses, fleeces, caps, travel mugs or water bottles are just a couple of ideas that sprint to mind. Feature your logo prominently and give these items away at your next event or as a thank you to loyal customers. We guarantee they will be used by your attendees and keep your brand forefront of mind.
4. Branded Clothing
A walking advertisement for your business, branded clothing provides a consistent and professional look at your next event. Embroidered with your logo and wording of your choosing, your team will stand out from the competition and allow you to differentiate between individual roles within your team. As the weather gets cooler, you may need to consider a uniform with long sleeves such as hats, jumpers or fleeces. With a variety of different brands, colours and sizes available, we can help you find the uniforms to suit your style and budget.
5. Branded Print Items
Whether you are running a one-off event, a restaurant or a café which holds events across the year, print materials like coasters, leaflets, menus and placemats should all be part of your ongoing marketing consideration. Ideally, these items should be ordered ahead of time to avoid any last-minute rush and to help keep costs down. The best thing to do is a stock check and if you are running low, place the order well in advance.
We hope this has helped you to start to pull together a list of print ideas for your next event this autumn, get in touch with one of our team to discuss how we can help. Don’t forget to also enquire about our retained printing packages!