Summer is finally here, and with it comes great weather, holidays . . . and hopefully some well-deserved downtime! For small business owners, summer can either be a chance to restock and restore printed items ahead of the busy final quarter of the year. No matter which category your business falls into, preparing for this season is important to ensure you make the most of the months ahead.
In this month’s blog, we share 6 tips to help your small business prepare for summer.
1. Run a Seasonal Offer
With everyone out and enjoying the sunshine, now is the perfect time to get creative with this season’s many summer promotion opportunities. Whether you decide to offer exclusive discounts or run a social media competition, there are plenty of ways you can capitalise on the summer season and heat your sales. You could even clear out inventory from last season’s stock!
However you decide to treat your target audience, don’t forget to tell the world about it with branded posters, direct marketing leaflets and signage!
2. Get Involved In Local Events
Tis the season for outdoor events! In our local area, there seems to be no end to the number of festivals and outdoor events that occur over the summer. Whilst your business may not be directly involved in them, they could still offer an opportunity to get your brand in front of your target audience. From sponsoring the event and donating a prize to the raffle to partnering with the organisers and providing branded promotional giveaways, there are plenty of ways your brand could get involved this summer.
3. Plan Ahead For Any Holidays
Taking a break over the summer? Make sure you plan ahead so everything keeps running smoothly whilst you’re away, and you can pick things up easily when you return. This could mean letting clients know you are taking a break, scheduling marketing activities and ensuring you have all the printing you need for any post-holiday events. Once you’ve ticked everything off your list, all that’s left to do is enjoy your holiday!
4. Network and Connect with Other Businesses
Been a while since you went networking? Perhaps there’s an old business partnership you could reignite? The small business community is a connected one which benefits from working collaboratively, and this season is no different. These partnerships could involve mutually referring another business, placing leaflets in local businesses and running a stall at a local event.
5. Spruce Up Your Bricks and Mortar Businesses
For those bricks-and-mortar businesses amongst us, why not give your shop front, café or yoga studio a freshen-up with summer marketing? Posters, leaflets, and A-frames get your customers in a summer mood with bright, colourful and eye-catching branding. Don’t forget to keep your branding consistent by updating your social media and email marketing with your summer theme too!
6. Keep Your Team Cool with a Summer Uniform
Running low on summer uniforms for your team? With polo shirts, baseball caps, skirts and shorts, we have many ideas to help keep your team cool in the summer sun with a lightweight, branded uniform. Plus, there’s nothing more professional than one consistent and cohesive team uniform!
Whilst summer is all about fun and games, there are also plenty of opportunities to grow and nurture your business. Of course, Q Print is here to help every step of the way with printing, branded merchandise and promotional items. Contact us to book a free discovery call to find out more!