In the competitive world of business, making a lasting impression matters more than ever. For small and medium-sized enterprises (SMEs) attending exhibitions and conferences this autumn, brochures offer a powerful way to stand out from the competition, but the key lies in thinking outside of the box. It’s no longer enough to simply hand over a brochure and hope it does the talking. Today’s most effective branded collateral helps an organisation to connect with their ideal client on multiple levels: visually, tactically and emotionally.
So, how do you turn a simple brochure into something that captivates, communicates and converts?
The Tactile Advantage
One of the most effective techniques in the print toolbox is spot UV. This glossy coating is applied to specific areas of a printed piece to create contrast and texture. Think of a matte-finished brochure with your logo highlighted in shimmering gloss, it’s an instant sensory win.
This tactile element creates a “wow” factor from the first touch. Spot UV not only looks professional but feels premium, encouraging recipients to keep the piece, pass it around the office and engage with your brand more deeply. It’s this kind of physical interaction that digital media can’t replicate. When combined with strategic design, spot UV can transform a simple brochure into a memorable marketing tool.
The Hybrid Approach
While print can deliver a lasting impact, there’s no denying the convenience and impact of digital marketing. But the two approaches need to work together, in partnership, so why not give your audience the best of both worlds?
One effective strategy is to load your digital brochure onto a branded USB stick and pair it with the printed version. It’s practical, professional and provides a touchpoint they can revisit anytime whether at their desk or on the go. The USB stick becomes a useful item they’re likely to keep and your brand stays front-of-mind every time they plug it in.
Better yet, you can load the USB with bonus materials such as a video intro, case studies or a personalised welcome message, giving the recipient a fully immersive brand experience.
The Brand Story
When your branded giveaway is more than just a brochure and includes thoughtful extras like a branded USB, premium finishes or even related merchandise, you’re telling your brand story in a way that’s engaging and memorable.
Consider packaging your materials in a custom-designed presentation folder or box so you can include a few curated items that relate to your industry. These elements combine to form a cohesive, premium giveaway that communicates value and professionalism.
The Takeaway
Whilst a well-designed brochure is a great starting point for your upcoming events, today’s audiences expect more. By enhancing your print with tactile finishes like spot UV and combining it with practical digital access through a branded USB stick, you can create a branded giveaway that’s not only informative but also unforgettable.
We specialise in helping SMEs bring their brand to life through print, branded giveaways and clothing. Get in touch to discover how we can help you create your next show-stopping branded giveaway.
