As January takes hold, businesses are already thinking about how to make their marketing efforts more efficient, cohesive and impactful. While digital channels often dominate the conversation, print remains a vital part of any well-rounded, integrated marketing strategy. The key to leveraging print effectively is planning ahead by knowing what to order, when and why it matters.
Why planning matters
Planning your print materials in advance is about maximising value and being organised. By forecasting your needs early, you can take advantage of economies of scale, ordering larger quantities at lower per-unit costs. This approach also helps prevent last-minute rush orders which are often expensive and may compromise quality or lead to mistakes being made. Holding key stock such as brochures, flyers or presentation materials ensures that your team can respond quickly to new opportunities, trade shows or client meetings without scrambling to get organised. Essentially, print planning helps you work smarter, not harder.
Print in a brand refresh
If your organisation is considering a brand refresh in 2026, it’s easy to focus solely on digital assets. However, print materials are just as crucial for conveying your updated identity in a tangible way. From business cards and stationery to brochures and banners, every piece of print communicates your brand story. Don’t forget about event-specific materials, such as signage, tablecloths or takeaway items which reinforce your refreshed look in real-world interactions. By planning these items in advance, you can ensure consistent messaging across both digital and physical channels.
Collaborate with a Print Consultant
Marketing and design teams often excel at creating compelling visuals but print introduces its own set of considerations such as paper choice, production timelines and cost efficiencies. This is where a print consultant can add real value. By working with a print professional early in the planning process, your team can align on the right specifications, quantities and timing.
Consultants can also advise on sustainable options, innovative print techniques and cost-saving strategies that might not be immediately obvious. Their expertise allows your marketing team to focus on creativity while ensuring the final product meets both budgetary and brand guidelines.
Timing your orders
Knowing when to order each item is crucial. For ongoing marketing needs such as brochures, flyers or annual reports, placing orders in advance can prevent bottlenecks and reduce rush fees. For events or campaigns, consider production and delivery timelines plus contingency for any last-minute changes. If multiple items are part of a single campaign, coordinate the print schedule so everything arrives together, maintaining a polished and unified presentation.
In summary
In 2026, make print planning a priority and ensure your physical materials reflect the same professionalism and creativity as your digital channels. After all, a well-timed, high-quality print piece can leave a lasting impression that digital alone cannot match.
We support businesses of all shapes and sizes to plan ahead and get the most out of their printing projects. To learn more and see how we can help, get in touch to book a free discovery call.
