As I flicked through the TV channels the other night, I stumbled across a program showing behind the scenes footage of an exclusive hotel on a tropical island. It may have been the sight of the sea and sand that subconsciously paused my clicking finger, (let’s face it, it’s been a while since I’ve seen either) but I was drawn in. So, instead of my intended viewing of “Line of Duty” I learnt how this stunning hotel (the Brando Hotel, previously owned by the actor Marlon Brando) was not only idyllic, but how it was uniquely proactive in protecting and preserving its surroundings.
It’s eco system was amazing and apart from being self sufficient by breeding bees for honey and growing it’s own fruit and veg for the restaurant, it recycled all it’s waste (I’ll spare you the details but it results in compost!).
This lead me to reflect on the recent months in my business and how there has been a significant increase of interest in recycled and eco friendly products. I can’t help but wonder if this past year has forced us all into appreciating what is around us more? I don’t know about you, but I for one have definitely found a new love and appreciation for the beauty we have on our doorstep. I have recognised local gems that I have taken for granted in the past and also recently discovered new breathtaking views and trails with all the walking we have done as a family during lockdown!
With so many recycled materials and eco friendly products available, why not use the new tax year budget to go a little greener this year?
For some time we have focused on sourcing eco-friendly print items and wanted to share five of our best sustainable print ideas with you – from recycled paper to even coasters made from recycled tyres! If you’re keen to go greener, give us a call and we’ll help you switch out some of your standard products for something a little more planet friendly.
I’ll be doing a presentation next month at one of our networking groups about this topic and I can’t wait to share our greener side – so watch our social media channels for more details on this. Below are some of the products I’ll be highlighting.
The Bio Water Bottle
The Bio Water Bottle is recyclable. It’s special, because unlike other plastics it breaks down much faster if it ends up in landfill or the ocean. Once disposed of, in a few years it becomes food for microbes, leaving behind no microplastics, just natural remnant.
Brite-Mat round coaster with tyre material. Put some fun onto customers’ desktops with this coaster. Made from recycled tyre material, paper and plastics.
The Green & Good Recycled Pencil
These colourful pencils are available in 13 colours and are made from recycled CD cases. Music to my ears!
Our recycled paper is an environmentally friendly choice. It is off-white and uncoated, a course texture and earthy, with flecked depths. It gives a flatter, modern feel because it is more absorbent than coated papers. Although it’s recycled it still has a beautiful smooth finish and is ideal for everything from letterheads and business cards to invitations and greeting cards.
Grass Paper Labels
The recyclable grass paper material is made from 30% grass (or more accurately, sun-dried hay) and 70% FSC®-certified virgin pulp. It is produced using special grass pellets that are processed mechanically, without using any chemicals. Compared to wood pulp processing, this requires 97% less energy and 99% less water consumption to produce.
So as you can see there are some great alternative sustainable print ideas out there for your printed items, we love a challenge so please do get in touch to arrange your no obligation discovery call and see how we can help you become greener this year!
Although the drop in temperature doesn’t reflect this at this moment, the sun is shining and the birds are singing. Nature is getting ready to show off it’s beauty to attract interest from the surrounding wildlife and to make sure they are the one to stand out from the rest.
This got me thinking to how different businesses and industries have to consider the seasonality of their business and plan ahead for certain times of the year, to attract new business and public interest. Having children myself, it put schools at the forefront of my mind and to understand how important it is for the education sector to plan ahead for their September intake. Having been through the process of visiting schools a couple of times now, I can relate to how important it is for a school to show their uniqueness and strengths to attract students and parents alike – a school prospectus is the perfect tool to achieve this.
It takes time and a lot of thought to dig deep and pull out all your qualities that make you different. Being good at what you do and doing it on a daily basis, can make it a natural process and you can become blind to your greatness. So you know you’re fantastic, but how does everyone else know? Schools often have one evening to show their strengths, this is why it is important to plan ahead, leaving yourself the time to really think about the content of your school prospectus and open day marketing.
We have started to receive a number of enquiries from schools in the local area, to help them with the design and supply of their collateral from prospectuses, presentation folders, workbooks, leaflets, banners and signage to lanyards and branded merchandise. All in preparation for their September open day events.
When we look at the bigger picture, we can see that preparing for future events is not just something limited to the education sector but also applies to industries getting ready for events and conferences. It’s essential to look back to see when your busiest times of year are and what you need to put in place to capitalise on these windows of opportunity.
Similar to open days, events and exhibitions are also a great example of how first impressions count. With hundreds and sometimes thousands of attendees you generally only have a few minutes, sometimes seconds, to make the right impression on potential clients. It’s invaluable to schedule in time in advance to build an armoury of informative literature highlighting the calibre of your services and branded give-aways to make that first impression a lasting one.
Q Print can supply all your marketing collateral as well as signage, clear roller banners for portable room dividers as well as a full range of exhibition displays and promotional items. Get in touch to arrange a no obligation discovery call, to discuss your brief and see how we can support you in captivating your audience at your next event.
I would not have imagined In March last year that I would now be talking to you about how we can help small businesses returning to the workplace post COVID-19. But here I am, doing exactly that.
It’s not all doom and gloom, the vaccines are being rolled out and we can see there is a light at the end of the tunnel. With this in mind it’s important to get workplaces and public areas ready for staff and customers returning to the workplace.
As part of our health and safety essential printing service, we offer a range of quality products to help you share critical safety information. These products provide effective and inexpensive ways of communicating important health and hygiene messages directly to staff and the public.
Our range includes a comprehensive selection of display products including safe distancing floor stickers, hand washing signs, easy to relocate roller banners and strut cards. We also offer leaflet and flyer solutions for all your handout needs.
Our sticker range includes removable wall sticker and durable floor stickers that are printed on adhesive vinyl and laminated with an anti-slip coating. Ideal to encourage safe distancing in queuing and work areas. Window stickers are useful too, ideal for showing opening hours; showing entry and exit points around the office or perhaps advising customers in food outlets that you are now offering a take-away service.
Hand washing and social distancing signs can be printed on a multitude of different stock all durable from very lightweight, foamex to correx boards. These are can easily be placed in food areas, toilets or any hand washing areas throughout your workplace.
Our sanitising/ temperature testing stations are a great way to have everything to hand for your staff or customers entering and exiting your building. Highly visible pavement signs are also a must and have interchangeable posters which can be updated with any new guidelines or business news, allowing you to be flexible as the situation changes.
Roller banners are a great way to get your message seen and are easily transferable. The clear roller banners are fantastic at dividing office space and facilitating social distancing, you will hardly notice them!
We offer a wide range of leaflets in all shapes, sizes, weights and finishes, all are cost effective and versatile, to hand out or pin on notice boards, providing clear and effective communication to your teams.
We also supply a variety of face coverings from branded fabric coverings to the comfortable glasses style face shields.
We recognise the burden of the extra expense of making workplaces safe, so we are delighted to be able to offer free ready to use artwork templates for a whole host of COVID-19 essential items. Of course, we can provide a full artwork service too if required.
So, as things start to lift again and feel more positive, please get in touch to discuss your brief and requirements to make your workplace a safe environment for your teams to return to. We look forward to hearing from you!
Unfortunately, we can’t help you shave off the pounds as a result of indulging over the festive season, but we can help you shave off the pounds when it comes to your print planning for the year ahead.
Budgets are going to be tight this year, but the demands to keep talking about your business don’t disappear. We’ve been thinking how we can help save our clients’ money on their print collateral and one of the best areas to save money in print is by bulk buying. This doesn’t always suit everyone’s needs and depending on the product, it is not always the best solution, but below are some ideas to help you to decide if bigger orders could work for your organisation.
Firstly, take time think about what events or projects you have planned over the year ahead and consider do any of these share the same print or product requirements? You may wish to send your clients a new year’s gift to reconnect with them for example, or if you are taking part in an event later in the year that requires a give-away, you could combine the orders. The budget saving comes in, not only because you are buying in bulk, but also on the delivery charges as well.
Economies of scale can be achieved through purchasing not only promotional items such as notebooks, pens and calendars but also on general business stationery. You may need to stock up on letterheaded paper for general use, but if you are also planning a mail shot where you would need headed paper, you could order both at the same time. You could easily pay less than double for four times the amount! Worth thinking about isn’t it?
Secondly, bulk buying doesn’t suit all products, such as banners and signs, but please do get in touch to discuss your brief, as you could still save on lower delivery costs. It is also important to consider shelf life. Does your project have an expiry date on it? Maybe an offer you have in January won’t be suitable for later in the year, in which case over buying may result in a waste of paper as well as budget. A simple way to get around this could be by revising the wording slightly, if you tweak a few sentences – could you make some items relevant for multiple events or purposes? Something to consider.
Finally, when it comes to signage and advertising consider using a method that has interchangeable graphics. For example, use a pavement sign that has replaceable posters instead of a printed metal panel. This way you can easily change the insert and save money by not having to buy the whole unit again.
So, our top tip for 2021 is take some time print planning for the year and bulk buy printed items where you can or perhaps revise the copy slightly to make items flexible for multiple uses. Obviously some products don’t carry these savings but it’s worth thinking about what you have lined up for the year ahead.
Please get in touch to discuss your print planning requirements for 2021, we would be delighted to help you shave off some pounds this year (if only shaving off pounds in other areas was just as easy!).
Happy New Year! . . . . Are we too early?
We often hear people say, ‘live for today’ and ‘embrace the moment’, as liberating as that may be, in the world of print we always have to be one step ahead. Planning print requirements early can certainly help you make the most of your activity, we understand that print collateral being produced in the moment is too late. You need to showcase your offers and events to your customers before they know they need what you offer, that way you can be sure they won’t miss the moment.
With less than a month until Christmas it’s time to really show off what you are offering. We have fantastic turn-around times and can dispatch a host of products including stationery, banners and posters, in just a couple of days, but save yourself the last-minute stress by getting your Christmas messages out now.
If you’re already set for Christmas, excellent. How about being super-efficient and start your 2021 print planning, get organised by ordering the marketing collateral you will need for the year ahead.
If you are a pub or restaurant you may need to get offers or promotions organised to entice your customers to book for January or February. Nobody likes a new year lull. Table talkers, beer mats and paper placemats are a fantastic way of promoting your offers and events. Having these displayed on your tables over the festive season, enables you to capitalise on this busy period.
Perhaps you are in the fitness and leisure industry? We all know there are usually some extra pounds to be lost in January from over indulging in December, so why not promote your January membership offer now? A strategically placed banner in your reception area, highlighting your new year offer is a great way of getting people back working out before they become couch potatoes! With a tension banner the graphics can be easily updated as your promotions change.
Plenty of people take a stroll through town over the festive season, looking in Estate Agent windows, seeing what’s on the market. They maybe your next client, once the festive season is over they may be looking to put their property on the market. Will they know your unbeatable estate agent fees for this coming year? Start planning print requirements to get your promotional leaflets out in advance to be ahead of the game . . . and your competitors.
No matter what your industry, it’s important to plan ahead and start planning print collateral requirements before you run out. Give yourself time to create engaging creative that resonates with your audience, supported by a design that will showcase your business. Last minute planning could result in your hard work going to waste, by missing the sparkle it needs to make you memorable and appealing to your ideal client.
And it’s not just promotions you need to think about. Kitchen cupboards may be bare after feeding the family their favourite festive treats, but make sure you don’t go back to an empty (office) stock cupboard after the Christmas break. Did Dave from accounts use the last letterhead in his rush to get the end of year invoices out? Have you got enough business cards to take to that important meeting with your new client? Are they eye-catching enough to make that impact and ensure they remember you after you have left? Or maybe you want to nail that marketing plan and get your company literature out to potential new clients in a sleek, professional looking presentation folder?
Whether it’s advertising promotions, fulfilling a marketing strategy or replenishing the stock cupboard, we are here to help you to start the new year happy! Please do get in touch to arrange your no obligation discovery call so we can chat through your brief and help you start your print planning process for the year ahead.