News

Christmas Print and Promotional Items

With the leaves turning brown and the temps getting lower it’s time to start thinking about your Christmas print and promotional items.

We know there’s Halloween and Bonfire night first so it’s tough to think about the C word but planning your festive print and promo items now will keep you ahead of the competition.

Leaflet for Crystal Cave Park

Christmas Cards

Cards may be seen as super traditional however, they are a great way to stay in touch with your loyal customers over the festive season and a creative design can really help you stand out from the crowd.

You can also use them to not only spread some festive cheer but as a gentle nudge to see if there is any future business in the pipeline for 2020.

For the design you can keep it fun by including images of your employees in festive fancy dress or use cut outs and foil print finishes for a simple, chic effect.

The designers of this leaflet have been careful enough to make sure the design matches up over the folds too. This keeps the angular and dynamic nature of the leaflet while still giving a cohesive front cover.

Gift Cards

In a world where people are being increasingly difficult to buy for gift cards are becoming ever popular.

Give them a festive feel by updating the design or using different print finishes to make them stand out from the crowd.

Leaflet with a cut design on the fold-over
Leaflet for Crystal Cave Park

Table Talkers

Got some events going on that you want to let your customers know all about?

Perfect for the hospitality industry table talkers put your messages front and centre and you have multiple areas you can use to spread the word about events, showcase your festive food offerings or highlight exciting plans for the new year.

Promotional Gifts 

Tis’ the season to gift after all so why not get some promotional gifts to give to your customers and suppliers alike. 

Looking for something chic? A silver-plated letter opener can be branded and will also spend a lot of time on your customers desk keeping your brand front and centre in their minds. Alternatively Advent Calendars are a fun gift to give and guarantee to be pride of place on desks throughout December.  

Power banks, USB sticks, earphones and mugs are also great options as not only are they very practical but will also take your brand on the move.

Example of a flat with elaborate foil detailing
Example of a flat with elaborate foil detailing
Example of a flyer using spot UV

Festive Wrap

What could be better than wrapping your promo gifts in some branded gift wrap. Print with your logo or use the space to showcase key campaign messages.

Calendars

Don’t forget a calendar is for a year not just for Christmas.

These handy gifts are not just useful for your customers they are also the perfect tool for reminding clients of potential order dates and promoting your brand!

Example of a cross-fold leaflet from designer Sarah Ferrari

Whatever Christmas campaigns you have planned we can help you to create a splash, call us on 01480 350582 or email info@qprintstneots.co.uk to discuss your print and promotional item requirements. 

7 Flyers and Leaflets That Do Things Differently

We all know what a flyer looks like. We’ve all had them thrust upon us while walking through town. We’ve all seen them piled up in tourist information centres, or a local café. We all know flyers so well by now that it’s hard to find one that sparks inspiration anymore.

You’ll be glad to hear though, that we’ve managed to find some for you! Get out of your flyer design rut with these seven flyers and leaflets that do things a little differently…

Example of a gate-fold leaflet

1.  The Big Reveal

Gate fold leaflets have the amazing ability to hide something away in their inner pages, waiting for you to find it. You can really feed on this so that opening the leaflet is like opening the wardrobe doors to Narnia.

This leaflet has spiced things up even more by adding an extra fold to its ‘gates’ and a cut-out window. We love how the cut-out lets you peek at the rich red colour beneath, contrasting with the simple, grey outsides.

2.  The Perfect Cut

Speaking of cut-outs, have you ever thought about bringing a die-cut design to the table? Here, you can see how the overlaying cut-out can integrate with and enhance the design. You could even have some fun using die-cut designs to hide or reveal very specific elements of the design beneath it.

The die-cut design are great for making your flyers distinctive too. This flyer could easily have done its job without the added embellishment but it would look just like any other relaxation and spa themed advert.

Leaflet with a cut design on the fold-over
Leaflet for Crystal Cave Park

3.  Folds upon Folds

For our next design, we’re going back to something based in a more traditional leaflet style. This is basically just an accordion fold leaflet but each ‘page’ reveals some of the page behind it too. The final shape resembles the crystals that Crystal Cave Park is presumably full of!

The designers of this leaflet have been careful enough to make sure the design matches up over the folds too. This keeps the angular and dynamic nature of the leaflet while still giving a cohesive front cover.

4. Fancy Foiling

So, what about flat flyers? What can you do to jazz up something without these extra folds and cuts? The answer, of course, is to make use of some amazing finishing options. Foiling can take the every-day to the extraordinary, perfect for flyers trying to communicate a more sophisticated brand personality.

This flyer advertising The Grand Opening needed to be as grand as the event itself. The detailed foiling does just that – making something stunning out of what would have been a simple line drawing.

Example of a flat with elaborate foil detailing
Example of a flyer using spot UV

5.  A Spot of Spot UV

Another great finishing technique that always goes down well is spot UV. People love to run their fingers over the texture that is created by spot UV. So, if you’re looking to get people to engage with your flyer and remember it better, spot UV is a good shout.

Can you imagine running your finger over the texture that the designer has created on this flyer? It’s certainly distinctive and we’re sure it’ll stay in the mind of all those who received it.

6.  More Space for Your Flyer

Back to folded leaflets but, don’t worry, this one is actually that complicated and you can even get them printed with us. Cross-fold leaflets give you more space to work with while still packing away into a neat, manageable size.

Most people make use of cross-folded leaflets when they have a map that the need to include – you’ll find them at zoos, exotic gardens, theme parks and the like. But that’s not all they’re good for. See how designer, Sarah Ferrari, created a mini lookbook for her client, leaving her plenty of space to show off all the different products.

Example of a cross-fold leaflet from designer Sarah Ferrari
Example of a leaflet with 3D pop-out features

7.  Make it Pop!

Finally, we’ll leave you with something really quite impressive. Take your standard folded leaflet to the next level with some added pop-up features. What a way to catch people’s eye and make your leaflet memorable.

For Boxies, this design works particularly well as they can create pop-up boxes very easily. These additions make the flyer so much more engaging and fun. If your client does anything to do with children, this might be a fun way to capture that childish nature.

To chat to Q Print about flyers and leaflets for your business, call us on 01480 350582 or email info@qprintstneots.co.uk.