Unfortunately, we can’t help you shave off the pounds as a result of indulging over the festive season, but we can help you shave off the pounds when it comes to your print planning for the year ahead.
Budgets are going to be tight this year, but the demands to keep talking about your business don’t disappear. We’ve been thinking how we can help save our clients’ money on their print collateral and one of the best areas to save money in print is by bulk buying. This doesn’t always suit everyone’s needs and depending on the product, it is not always the best solution, but below are some ideas to help you to decide if bigger orders could work for your organisation.
Firstly, take time think about what events or projects you have planned over the year ahead and consider do any of these share the same print or product requirements? You may wish to send your clients a new year’s gift to reconnect with them for example, or if you are taking part in an event later in the year that requires a give-away, you could combine the orders. The budget saving comes in, not only because you are buying in bulk, but also on the delivery charges as well.
Economies of scale can be achieved through purchasing not only promotional items such as notebooks, pens and calendars but also on general business stationery. You may need to stock up on letterheaded paper for general use, but if you are also planning a mail shot where you would need headed paper, you could order both at the same time. You could easily pay less than double for four times the amount! Worth thinking about isn’t it?
Secondly, bulk buying doesn’t suit all products, such as banners and signs, but please do get in touch to discuss your brief, as you could still save on lower delivery costs. It is also important to consider shelf life. Does your project have an expiry date on it? Maybe an offer you have in January won’t be suitable for later in the year, in which case over buying may result in a waste of paper as well as budget. A simple way to get around this could be by revising the wording slightly, if you tweak a few sentences – could you make some items relevant for multiple events or purposes? Something to consider.
Finally, when it comes to signage and advertising consider using a method that has interchangeable graphics. For example, use a pavement sign that has replaceable posters instead of a printed metal panel. This way you can easily change the insert and save money by not having to buy the whole unit again.
So, our top tip for 2021 is take some time print planning for the year and bulk buy printed items where you can or perhaps revise the copy slightly to make items flexible for multiple uses. Obviously some products don’t carry these savings but it’s worth thinking about what you have lined up for the year ahead.
Please get in touch to discuss your print planning requirements for 2021, we would be delighted to help you shave off some pounds this year (if only shaving off pounds in other areas was just as easy!).
Christmas is coming . . . . and with only 64 days until the big day at time of writing, now is the perfect time to think about the festive season, with this in mind we wanted to share our print ideas, gift suggestions and wrapping solution ideas with you. For sure this year has been strange and it is unlikely that we will be celebrating in the same way, but to thank valued clients is as important now more than ever.
Christmas can certainly feel like it suddenly creeps up on you when you haven’t got your company Christmas cards, calendars or gifts organised. Even if you think you are ordering in plenty of time, don’t forgot to allow for a bit extra to get cards and gifts packaged up and sent out.
Let Q Print help you take the stress out of Christmas this year, so you can sit back, relax with your feet up and enjoy a hot chocolate (obviously with a touch of cinnamon and marshmallows on the top) with a big smile on your face knowing it’s all done. You can’t beat that smug feeling of having Christmas wrapped up early!
We know that budgets maybe tight this year, worry not as we have some fantastic low-cost print ideas below to help give you some inspiration and showcase your brand. Take bespoke wrapping paper for example, a simple cost-effective method to get your logo out there, it literally has your name all over it! Even just a simple Christmas card thanking your clients for their support and custom is so important this year.
We have been doing some research and wanted to share below some great print ideas, gift suggestions and bespoke packaging solutions to help make this Christmas extra special. We are big kids here at Q Print and love talking about Christmas, so if you are not quite sure what is the best product for you, please give us a call and we’d be delighted to discuss your needs. Too snowed under for a chat? No problem, drop us an email with your requirements and we’ll come back to you with a festive solution. Here are some ideas:
Christmas cards – Low cost, big visibility. The obvious way to say thank you and send season’s greetings but also a great way of connecting with current and past clientsl. Send them out too late and it won’t be long before they get taken down with the Christmas decorations, so get them out nice and early to maximise brand visibility. We have a full range of sizes, paper stock and finishes to choose from. Why not add a bit of extra sparkle to your Christmas cards and finish off with a foil embellishment, now available in a selection of colours including: silver, gold, red and green. Perfect for Christmas.
Wrapping paper – It’s literally got your name all over it! Add an extra special touch to the gifts you give this holiday season with personalised Christmas wrapping paper. Uniquely designed it is a great way to inject corporate branding to festive gifts no matter what surprise it holds. Various sizes are available.
Gift tags – Bespoke gift tags, the perfect accompaniment to matching wrapping paper or use on their own to hang on a gift. Some options can even be supplied with string ready to tie. Various sizes are available and you can choose between classic square cut corners, sleek rounded corners or traditional angle cut corners. With a choice of silk, kraft or uncoated card these add a fabulous finishing touch to any gift.
Wine bottle carriers – Tis the season to be jolly after all! Send the gift of festive cheer with bottle carriers, to provide impressive gifting solutions for clients, staff, friends or family. Not only are they an attractive means of presenting bottled gifts, but an efficient method of transporting them too. Perfect for a corporate thank you gift to customers or reward staff for their hard work, branded wine bottle carriers make an ideal marketing piece.
Bottle neck tags – These little beauties are a versatile way of branding any bottled gift. With a great branding area for your seasonal message and logo. Available on a smooth silk or an uncoated stock they’ll look stunning hanging round any bottle neck.
Christmas crackers – Pull the other one! Personalised Christmas crackers are the perfect solution for celebrating the holidays with a bang. Send as a personalised gift to customers or a fun way to say a festive thank you to your staff. Alternatively, turn your festive cracker designs into unique table settings by filling with bespoke gifts that friends and family will love. Our personalised Christmas crackers are digitally printed, supplied flat but pre-taped on one edge to allow for easy self-assembly and filing with a small gifts, sweets or chocolates.
Selfie frames – A Christmas party but not as we know it. Christmas parties will be a bit different this year, even more reason to have a bit of fun in the office. Snap some seasonal selfies throughout December and share via your social media channels to give your customers something to smile about with a ‘countdown to Christmas’. We even have pre-designed templates for you ready to add your logo to. Simple silliness!
Gift boxes – Take the stress out of wrapping presents this year with our Christmas gift boxes. Whether you’re wrapping presents for loved ones or sharing corporate gifts, Christmas gift boxes are an attractive way of presenting items that warrant an extra special touch. We can print company logos, photos, patterns and more on our white coated box board allowing you to hold a variety of products securely into place using built-in flaps.
Calendars & Wall planners – If you’re a business looking for year-round promotional opportunities, company-branded calendars are the perfect solution. With a selection of wall mounted, desktop and wall planners available in various sizes there’s nothing stopping you having your brand on display 365 days of the year. Personalise each month with photos or inspirational messages and brighten up any wall.
Now is the perfect time to be thinking about your festive marketing requirements, we have lots more print ideas to share in addition to the ones above. Please do get in touch to arrange your no obligation discovery call so we can chat through your brief.