Happy New Year! . . . . Are we too early?
We often hear people say, ‘live for today’ and ‘embrace the moment’, as liberating as that may be, in the world of print we always have to be one step ahead. Planning print requirements early can certainly help you make the most of your activity, we understand that print collateral being produced in the moment is too late. You need to showcase your offers and events to your customers before they know they need what you offer, that way you can be sure they won’t miss the moment.
With less than a month until Christmas it’s time to really show off what you are offering. We have fantastic turn-around times and can dispatch a host of products including stationery, banners and posters, in just a couple of days, but save yourself the last-minute stress by getting your Christmas messages out now.
If you’re already set for Christmas, excellent. How about being super-efficient and start your 2021 print planning, get organised by ordering the marketing collateral you will need for the year ahead.
If you are a pub or restaurant you may need to get offers or promotions organised to entice your customers to book for January or February. Nobody likes a new year lull. Table talkers, beer mats and paper placemats are a fantastic way of promoting your offers and events. Having these displayed on your tables over the festive season, enables you to capitalise on this busy period.
Perhaps you are in the fitness and leisure industry? We all know there are usually some extra pounds to be lost in January from over indulging in December, so why not promote your January membership offer now? A strategically placed banner in your reception area, highlighting your new year offer is a great way of getting people back working out before they become couch potatoes! With a tension banner the graphics can be easily updated as your promotions change.
Plenty of people take a stroll through town over the festive season, looking in Estate Agent windows, seeing what’s on the market. They maybe your next client, once the festive season is over they may be looking to put their property on the market. Will they know your unbeatable estate agent fees for this coming year? Start planning print requirements to get your promotional leaflets out in advance to be ahead of the game . . . and your competitors.
No matter what your industry, it’s important to plan ahead and start planning print collateral requirements before you run out. Give yourself time to create engaging creative that resonates with your audience, supported by a design that will showcase your business. Last minute planning could result in your hard work going to waste, by missing the sparkle it needs to make you memorable and appealing to your ideal client.
And it’s not just promotions you need to think about. Kitchen cupboards may be bare after feeding the family their favourite festive treats, but make sure you don’t go back to an empty (office) stock cupboard after the Christmas break. Did Dave from accounts use the last letterhead in his rush to get the end of year invoices out? Have you got enough business cards to take to that important meeting with your new client? Are they eye-catching enough to make that impact and ensure they remember you after you have left? Or maybe you want to nail that marketing plan and get your company literature out to potential new clients in a sleek, professional looking presentation folder?
Whether it’s advertising promotions, fulfilling a marketing strategy or replenishing the stock cupboard, we are here to help you to start the new year happy! Please do get in touch to arrange your no obligation discovery call so we can chat through your brief and help you start your print planning process for the year ahead.
Christmas is coming . . . . and with only 64 days until the big day at time of writing, now is the perfect time to think about the festive season, with this in mind we wanted to share our print ideas, gift suggestions and wrapping solution ideas with you. For sure this year has been strange and it is unlikely that we will be celebrating in the same way, but to thank valued clients is as important now more than ever.
Christmas can certainly feel like it suddenly creeps up on you when you haven’t got your company Christmas cards, calendars or gifts organised. Even if you think you are ordering in plenty of time, don’t forgot to allow for a bit extra to get cards and gifts packaged up and sent out.
Let Q Print help you take the stress out of Christmas this year, so you can sit back, relax with your feet up and enjoy a hot chocolate (obviously with a touch of cinnamon and marshmallows on the top) with a big smile on your face knowing it’s all done. You can’t beat that smug feeling of having Christmas wrapped up early!
We know that budgets maybe tight this year, worry not as we have some fantastic low-cost print ideas below to help give you some inspiration and showcase your brand. Take bespoke wrapping paper for example, a simple cost-effective method to get your logo out there, it literally has your name all over it! Even just a simple Christmas card thanking your clients for their support and custom is so important this year.
We have been doing some research and wanted to share below some great print ideas, gift suggestions and bespoke packaging solutions to help make this Christmas extra special. We are big kids here at Q Print and love talking about Christmas, so if you are not quite sure what is the best product for you, please give us a call and we’d be delighted to discuss your needs. Too snowed under for a chat? No problem, drop us an email with your requirements and we’ll come back to you with a festive solution. Here are some ideas:
Christmas cards – Low cost, big visibility. The obvious way to say thank you and send season’s greetings but also a great way of connecting with current and past clientsl. Send them out too late and it won’t be long before they get taken down with the Christmas decorations, so get them out nice and early to maximise brand visibility. We have a full range of sizes, paper stock and finishes to choose from. Why not add a bit of extra sparkle to your Christmas cards and finish off with a foil embellishment, now available in a selection of colours including: silver, gold, red and green. Perfect for Christmas.
Wrapping paper – It’s literally got your name all over it! Add an extra special touch to the gifts you give this holiday season with personalised Christmas wrapping paper. Uniquely designed it is a great way to inject corporate branding to festive gifts no matter what surprise it holds. Various sizes are available.
Gift tags – Bespoke gift tags, the perfect accompaniment to matching wrapping paper or use on their own to hang on a gift. Some options can even be supplied with string ready to tie. Various sizes are available and you can choose between classic square cut corners, sleek rounded corners or traditional angle cut corners. With a choice of silk, kraft or uncoated card these add a fabulous finishing touch to any gift.
Wine bottle carriers – Tis the season to be jolly after all! Send the gift of festive cheer with bottle carriers, to provide impressive gifting solutions for clients, staff, friends or family. Not only are they an attractive means of presenting bottled gifts, but an efficient method of transporting them too. Perfect for a corporate thank you gift to customers or reward staff for their hard work, branded wine bottle carriers make an ideal marketing piece.
Bottle neck tags – These little beauties are a versatile way of branding any bottled gift. With a great branding area for your seasonal message and logo. Available on a smooth silk or an uncoated stock they’ll look stunning hanging round any bottle neck.
Christmas crackers – Pull the other one! Personalised Christmas crackers are the perfect solution for celebrating the holidays with a bang. Send as a personalised gift to customers or a fun way to say a festive thank you to your staff. Alternatively, turn your festive cracker designs into unique table settings by filling with bespoke gifts that friends and family will love. Our personalised Christmas crackers are digitally printed, supplied flat but pre-taped on one edge to allow for easy self-assembly and filing with a small gifts, sweets or chocolates.
Selfie frames – A Christmas party but not as we know it. Christmas parties will be a bit different this year, even more reason to have a bit of fun in the office. Snap some seasonal selfies throughout December and share via your social media channels to give your customers something to smile about with a ‘countdown to Christmas’. We even have pre-designed templates for you ready to add your logo to. Simple silliness!
Gift boxes – Take the stress out of wrapping presents this year with our Christmas gift boxes. Whether you’re wrapping presents for loved ones or sharing corporate gifts, Christmas gift boxes are an attractive way of presenting items that warrant an extra special touch. We can print company logos, photos, patterns and more on our white coated box board allowing you to hold a variety of products securely into place using built-in flaps.
Calendars & Wall planners – If you’re a business looking for year-round promotional opportunities, company-branded calendars are the perfect solution. With a selection of wall mounted, desktop and wall planners available in various sizes there’s nothing stopping you having your brand on display 365 days of the year. Personalise each month with photos or inspirational messages and brighten up any wall.
Now is the perfect time to be thinking about your festive marketing requirements, we have lots more print ideas to share in addition to the ones above. Please do get in touch to arrange your no obligation discovery call so we can chat through your brief.
The last few months have been unprecedented. Further to some down time over the summer, September is a perfect time of year to review how business is going, refocus on where you are heading next and re-confirm your marketing approach for the final quarter of the year. As part of this work, to consider what print collateral you have and what you may need over the next few months to support any planned marketing activity is a good place to start. We know from many of our recent client conversations that it is a good time to reprint prospect brochures, refresh business cards, design a new brochure or of course, ensure that you have the right, branded COVID protection in place to keep all of your team safe.
For many of our clients they are also starting to prepare for their next round of exhibitions that we hope will resume early next year. Exhibitions are a fantastic way of driving brand awareness and connecting with your audience in one hit. But, after recent months how do you make sure that you stand out at your next exhibition? Below we share four-tips to help get you started:
Often, with hundreds of exhibitors attending an exhibition, you need to make sure you are seen. There are some great cost effective ways of achieving this with different kinds of print collateral from roller banners to flags. Statement backdrops are also a great tool within a large area to help you showcase your brand, as well as providing you with space to include snippets of information about your company and offering. Remember though, less is definitely more and your message objective would be to encourage your audience to come and speak to you directly at the show. Once you engage with your audience, then you have the opportunity to leave them with your business card, brochure and hopefully sign them up to your newsletter.
2. Keep it short and sweet
When displaying information about your company at an exhibition you want your audience to quickly understand what it is that you do. Less is definitely more, strong imagery, clear branding and a few succinct points will often have great impact and achieve cut through. Your target audience may even pass by without realising that they have read it which will certainly help resonate with them later on.
3. Stop them in their tracks
Having an eye-catching stand with supporting print collateral will make people want to stop and see what you are all about. It’s important to engage, but also to understand that they will want to move on, so make sure you have some literature for them to take away and read at their leisure. Do be proactive and follow up after the show to either arrange a discovery call or discuss their requirements further. How this will work, will vary, depending upon if you are a product or service based business.
4. Out of sight out of mind?
Everyone loves a freebie so be sure to have some giveaways so when you are out of sight, you’re not out of mind. We can organise all kinds of quirky items and they don’t have to be too expensive, if you can have a budget in mind then we can certainly help to guide you in the right direction. We find gifts that are tactile and useable items work very well, especially if they can be left on a desk to keep in the forefront of someone’s mind, so that when they need your product or service they think of you. For example: a magnet or simple trolley coin is surprisingly well received. Branded with your logo you’ll be remembered every time somebody picks up their keys, goes shopping or uses the locker at the gym – you’ll pretty much be with them 24hrs a day. Now that’s what I call cost effective advertising!
We can help you to get all of your marketing and exhibition print collateral needs organised from on-site branding to give-aways and much more. If you have more than one exhibition planned for next year, why not order for all, saving you money in the long-term as the more you order, the cost per unit reduces. Make sure you buy enough, I often see that my clients perhaps underestimate the interest that such an event may generate, if you have some give-aways left over, they can always be reused at another event or given out to staff as an internal PR thank you.
So, now is the perfect time to be thinking about your marketing print collateral and exhibition needs as we head into the final quarter of 2020 and into 2021. Please do get in touch to arrange your no obligation discovery call.